NBA and Google delivering the future of sports entertainment for the 2023-2024 NBA Season

Google and the NBA partnered with Monks to reimagine the future of fan engagement, creating an immersive multiplayer 3D world inside the NBA app. In this interactive arena, fans could generate personalized avatars, style themselves in futuristic streetwear, recreate legendary dunks, and compete in mini-games to unlock exclusive merchandise.

Built as a sprawling WebGL world, the experience gave fans a space to connect, compete, and express themselves. From the locker room avatar creator to the highlight remixer and skill zones, every feature was designed to reward fandom with exclusivity, community, and play. The virtual shops and leaderboards added even more layers of discovery and competition.

NBA Pixel Arena; a never before done metaverse experience that redefined sports entertainment. By blending gameplay, customization, and cultural expression, it set a new benchmark for how fans can engage with the NBA, transforming passive viewership into an active, shared, and unforgettable digital experience.

Executive Producer XR @ Monks

Clients // Google & NBA